Besides some of the obvious rules (no gambling, dodgy offers, or “misleading” landing pages that use cloaking or malware), there are a few basic page design rules that you should abide by if you want to stay compliant. At no time may Partner offer or advertise any discount, bonus, incentive, or similar in respect of the Build my dating services or use their web-site (or the network) for getting free or discounted membership without having Building my dating’s prior approval.
This includes but is not limited to scammers, members posting inappropriate or illegal content or profiles, members posting false or misleading information, members seeking to bypass or lure other members to competing websites or posting profiles or content for commercial gain whether legitimate or not.
Not allowed content:
Affiliates should respect user preferences and comply with legal regulations, so we don’t allow certain kinds of adult content in ads and destinations. Some kinds of adult-oriented ads and destinations are allowed if they comply with the policies below and don’t target minors, but they will only show in limited scenarios based on user search queries, user age, and local laws where the ad is being served.
Sexually explicit content
The following is not allowed:
Not allowed Text, image, audio, or video of graphic sexual acts intended to arouse
Examples: Hardcore pornography; sex acts such as genital, anal, and oral sex; masturbation; cartoon porn or hentai
Not allowed Content promoting underage, non-consensual, or other illegal sexual themes, whether simulated or real
Examples: Rape, incest, bestiality, necrophilia, lolita or teen-themed pornography, underage dating
Not allowed Content that may be interpreted as promoting a sexual act in exchange for compensation
Examples: Prostitution, companionship and escort services, intimate massage and similar services, cuddling sites
Child sexual abuse imagery
The following is not allowed:
Not allowed Content promoting the sexual exploitation of minors
Examples: Child sexual abuse imagery or other content
Mail-order brides
The following is not allowed:
Not allowed Content promoting marriage to a foreigner
Example: Mail-order brides, international marriage brokers, romance tours
Adult
The following is allowed only under certain conditions:
Not allowed Promotion of dating when motivated by sexual encounters
Examples: "Swinger" sites, "hook-up" or "fling" dating
Not allowed People or representations of people that display sexual body parts
Examples: Visible genitalia, nipples, or buttocks; sexual body parts that are blurred or censored
Non-family safe
The following is allowed only under certain conditions:
Not allowed Promotion of sex-related entertainment, including location-specific entertainment
Examples: Strip clubs, adult parties, adult movie festivals
Not allowed Promotion or sale of merchandise that's intended to enhance sexual activity
Examples: Sex toys, lubricants, aphrodisiacs, sexual enhancers
Not allowed Promotion of dating when motivated by infidelity
Example: Affair dating
Not allowed Content containing sexually suggestive text, images, audio, or video
Examples: Lewd or sexual language, non-explicit erotic magazines
Not allowed Content containing sexually suggestive poses
Examples: Arched back, legs spread open, or hands on covered genitalia; focus on image of covered genitalia or breasts; mimicking sex positions; drawings of sex positions
Not allowed Plastic surgery services focused on genitalia or breast augmentation
Examples: Breast augmentation, cosmetic or reconstructive vaginal surgery